Wednesday, April 09, 2008

Relief Is Just A Swallow Away

(Time, March 28, 1955)

Down, down, down the stomach through
Round, round, round the system too,
With Alka-Seltzer you’re sure to say,
Relief is just a swallow away.”

I once read that sometime back in the 1960's Miles Laboratories hired a new advertising agency and ask them to come up with a campaign that would double the company's profits. The agency did so, telling the company to change the instructions on the bottle from "Use one..." to "Use two...". If you look closely at the glass of water in this ad you will see only one tablet.

Is the above story an urban myth? Nope.

Some background on Speedy.

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