Monday, May 12, 2008

Safe, Swift, Sure

Time, February 28, 1955

At one time this was the only way to get a package quickly across the country. Railway Express was the FedEx of its time.

This is one of several ads that I looked at which used only two colors, in this case black and red. Others used black and yellow or black and green. Not sure if it was the style of the time for certain types of advertisements or the style of one advertising agency. All the ads with this kind of presentation had something to do with heavy industry- things like shipbuilding, railroads, mining and industrial machinery.

A few more words about Railway Express here.

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