Wednesday, May 28, 2008

..."thanks in part to the favorable rate exchange"...

Time, March 14, 1955

What struck me was that paragraph just above the small Roast Beef- One Dollar headline in the copy:

Wherever you go in England, Scotland, Wales or Northern Ireland, you'll be struck by this welcome change in your cost of living. "Scaled-down" prices of rooms, meals, travel and entertainment will all seem pleasantly in keeping with Britain's miniature villages, tiny fields and toy-like trains and automobiles. At first, you will hardly believe that your dollar goes so far.

Those days of cheap overseas travel are long gone. That $3.00 (10.80 GBP) breakfast would be equivalent to $22.90 (11.56 GBP) today. And why are they describing Britain as if it were a ride at Disneyland? That paragraph is just a little off-putting to me.

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