Stephen Bannon, who is Donald Trump’s campaign CEO, is a leader in the alt (alternative)- right movement. Hiring Bannon is Trump's answer to the question he has been asking African American and Hispanic voters for almost two week now, "What do you have to lose?"
Perhaps the most potent element of alt-right activism is the effort to build a sense of a specific white identity, and to claim that this identity is under attack.
“Anti-white animus in society at large is palpable,” says [alt-right leader Richard] Spencer. Demands for diversity in the workplace mean “less white males in particular”. More openly extreme alt-right accounts on Twitter talk about immigration in terms of “white genocide”.
This sense of injured white identity is what defines the alt-right, according to Dan Cassino, a Fairleigh Dickinson University political scientist and the author of a new book on Fox News and American politics. “The founding myth of the alt-right is that the disadvantaged groups in American politics are actually running things through a combination of fraud and intimidation. By doing this, they’re actually oppressing white men.”
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