Time, 1955
What I find interesting about this ad for Goodyear Tires is the car in the photo. It is the Ford Motor Company's concept car for 1954, FX (Future Experimental) ATMOS (Atmosphere). The FX-ATMOS had the driver's seat placed in the middle of the car and two joysticks (one on either side of the driver) were used to steer it.
The biggest surprise with this car was the fact that it had no engine since, as Ford Vice President L. D. Crusoe wrote in a press release at the time, "It is not proposed as a future production vehicle and, for that reason, no engineering considerations have been involved in it's development."
Ford Motor Company press release memo.
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