I pick up this set of Better Homes and Gardens Creative Sewing Library books (1966) at ARC last week. I don't know where these were sold but they remind me a lot of the Golden Book Encyclopedia volumes sold in Safeway supermarkets when I was a kid. They were "prepared under the guidance of Miss Lucille Rivers, one of America's eminent sewing experts." The name of the illustrator is not given in the books. Another interesting point is that the illustrations on the covers are not done by the same illustrator as the one inside the book. The inside the book illustrator has a lighter touch.
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